The cost of a campaign is completely up to you. There are two factors at affect cost:
- Total campaign budget
- Maximum cost per click (CPC) / cost per acquisition (CPA)
Total Campaign Budget: The amount of money you're willing to spend for the entire campaign.
Max CPC/CPA: The maximum amount of money you're willing to spend for a single click or conversion.
Let's say you want to run a campaign to promote your new travel product, and you have a budget of $1,000 for influencer marketing. So you set that as your campaign budget, and you decide that a $1.00 is the most you can spend for a visit.
Swaayed will invite our travel related influencers, starting with the most cost effective influencers. Even though your max CPC is $1.00, some travel influencers will charge only $.40 per click, as their following may be smaller. As the system senses that we've tapped out the traffic from the most cost effective influencers, we'll extend the invitation to higher tier, more expensive influencers until the total budget is used up, never exceeding your max CPC.
In this way, we maximize your budget by first seeking out the smaller, more efficient influencers while making sure you get scale needed to hit your traffic/conversion goals.